Burger King breaks the mold with new advertising campaign

Want fries with that?

The company, already known for irreverent ad campaigns, turned it up a notch, including a time-lapse of a decaying burger on Twitter. That imagery goes beyond the print ads that show a 28-day-old burger — a week beyond.

The restaurant, based in Miami, Florida, says it has removed artificial preservatives from the Whopper in several European countries — including France, Sweden and Spain — and around 400 of its 7,346 U.S. restaurants. It plans to remove preservatives from Whoppers served in all of its restaurants this year.

Burger King said it would remove, artificial colors, artificial flavors and artificial preservatives from all it’s food in the U.S. and some European countries by the end of the year.


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