Because six out of 10 Americans drink coffee daily, a holiday has been “fake-brewed” to promote and celebrate coffee with deals and freebies.
The holiday is held annually on Sept. 29 and two days later there’s a lesser-known coffee festival with International Coffee Day, which is Oct. 1. Friday also is Pumpkin Spice Day.
Covid-19 has driven an increase in at-home coffee drinking as 85% of consumers have at least one cup at home, an increase of 8% since January 2020.
More than 40% of Americans bought types of coffee (e.g., new brand, roast, or type of beans) they had never tried before during the pandemic, and nearly one third tried to replicate a favorite coffee shop beverage at home. One-quarter of Americans purchased new coffee formats (e.g., trying single cups, instant, ground, or whole beans), and nearly one-quarter purchased a new home coffee machine.
National Coffee Association
Freebies and Deals
- Starbucks is inviting customers to bring in a clean, empty, reusable cup, up to 20 ounces, to participating locations Wednesday to receive a free cup of Pike Place Roast brewed coffee.
- Dunkin’ offers a free medium hot or iced coffee with any purchase Wednesday as a member of their loyalty program.
- Krispy Kreme rewards members get a free brewed coffee and doughnut of their choice Wednesday, no purchase necessary. Non-rewards members also can get a treat – a free brewed coffee with no required purchase. Also, through December 31, you can still claim a free glazed doughnut for showing your Covid-19 vaccination card.
- McDonald’s doesn’t have a dedicated offer for Coffee Day, but it offers a 99-cent hot or cold coffee through the end of the year on its app.
- 7-Eleven is giving its 7Rewards loyalty members a free coffee Wednesday with the purchase of a baked good.
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