Eat that ‘magic dirt’ but it won’t fight or cure the ‘rona

Black Oxygen Organics became a sudden hit in the fringe world of alternative medicines and supplements, where even dirt can go for $110 a bag.

With the availability of safe and free shots, therapeutics, and right around the bend, oral, antiviral pills , antivax folks have ditched all of these measures to help fight covid-19 for their latest unfounded cure, ‘magic dirt.’ Yes, really.

The social media posts started in May: photos and videos of smiling people, mostly women, drinking Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water. They tagged the posts #BOO and linked to a website that sold a product called Black Oxygen Organics or “BOO” for short.


As the pandemic lingered on and the lunatic fringe became more unhinged, anti-vaxxers found a new ‘resource’ to prevent them from contracting COVID-19, BOO.

BOO, which is marketed as Fulvic acid, is a compound derived from decayed plants that was dug up from a Canadian bog. But, a recent federal lawsuit accuses BOO of selling products with elevated levels of lead and arsenic.

Matt Wetherington, the attorney who filed the lawsuit, said after BOO shut down, American distributors went online and claimed fluvic acid does have toxic heavy metals, but they’re not dangerous.

“The American distributors go online and they say, ‘Actually, it does have toxic heavy metals, but they’re good for you. They’re organic toxic heavy metals and they’re super safe and you should take it, especially if you have COVID!’” Wetherington said.

The NBC article shows that ‘BOO’ was a Multi Level Marketing (MLM) company that critics have labeled a pyramid scheme

In the last several months, the groups have seen a rise in members from anti-vaccine and Covid-denial communities, including prominent activists who sell the product to raise funds for anti-vaccine efforts.

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