Thermonuclear Name & Shame
Elon Musk is threatening to “name and shame” advertisers who have hit pause on Twitter while his takeover of the social media platform sows chaos. The idea, apparently, is that Musk’s fans would boycott those companies until they agree to start funneling ad bucks to Twitter again.
“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” Musk tweeted Friday morning. “Extremely messed up! They’re trying to destroy free speech in America.”
Musk’s complaint about their abandonment led conservative operative Mike Davis to tweet at the new owner: “Name and shame the advertisers who are succumbing to the advertiser boycotts. So we can counter-boycott them.” The SpaceX and Tesla founder then replied: “Thank you. A thermonuclear name & shame is exactly what will happen if this continues.”
General Mills, General Motors, Volkswagen, and Pfizer have quit advertising on Twitter since Musk.