Fueled by Swifties, Super Bowl Was Most-Watched Telecast Ever

The Super Bowl that had it all — Taylor Swift in the stands, overtime on the field and Patrick Mahomes’s magic — was a hit with American viewers, too. CBS announced Tuesday that the game was the most-watched telecast ever with a total audience of 123.7 million, according to Nielsen data.

The audience eclipses last year’s 115 million, which set the record before this season. The demographics for the telecast were not yet available, but pop star Taylor Swift’s presence in the stands surely provided an influx of younger, female viewers. The game itself was also riveting, ending in overtime with a game-winning drive by Mahomes and the Chiefs, who beat the San Francisco 49ers, 25-22.

Swift got a lot of grief for guzzling the beer, poor role model etc.

The figure is the total who watched on CBS, the Paramount Plus streaming platform, Univision and Nickelodeon, which showed an alternate telecast geared toward kids. The audience on CBS accounted for the vast majority of viewership with 120.3 million viewers.

Swift’s boyfriend TE Travis Kelce led all players with nine receptions and 93 receiving yards. 


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