Mattel, Maker of Barbie, Debuts Gender-Neutral Dolls

Gender Bending Barbie

Mattel, the company that conquered the doll world by dividing it into idealized Barbies and Kens, is introducing a new line of gender-neutral dolls for boys, girls and children in between.The new line, introduced on Wednesday and called Creatable World, is intended to reflect our culture “as the world continues to celebrate the positive impact of inclusivity,” said Kim Culmone, the Mattel executive who led the team that designed the new dolls. 

Available in different skin tones, each doll comes with two wigs of different lengths — hair types include curly, straight and braided — and several wardrobe options that allow children to style the doll with “short or long hair, or in a skirt, pants or both,” Culmone said. Each kit, as they’re called, costs about $30.

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