Christian group American Family Association’s One Million Moms (or rather the one meddling mom with a keyboard, Monica Cole), who for the blink of an eye caused the Hallmark Channel to drop a gay-themed ad last year, is coming for Burger King for its use of the ‘D’ word.
Cole’s beef with Burger King is that in the ad for the Impossible Whopper, a guy says “Damn, that’s good!”
Hide the kids and watch the video, the offending word is at about 45 seconds in.
“One Million Moms finds this highly inappropriate,” Cole adds. “When responding to the taste test, he didn’t have to curse. Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial. Burger King’s Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear. This ad is airing during prime time, when families are likely watching. Burger King should be more responsible in its marketing decisions. Let the fast-food restaurant know that as a parent and a customer you are disgusted by its recent marketing choices. Burger King needs to know parents do not approve!”
One Million Moms is a subsidiary of American Family Association which Southern Poverty Law Center labels as a Hate Group.
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