Senators Coupeman Cruz and Birdnest Blackburn have called for for an investigation of Bud Light’s brand partnership with Dylan Mulvaney amid a multi-week uproar over a branded post the company presented with the transgender social media influencer.
In a joint letter to Anheuser-Busch CEO and Beer Institute Chairman Brendan Whitworth obtained by Newsweek, the Texas Republican joined with Tennessee Republican Senator Marsha Blackburn asking Whitworth and the Beer Institute’s Code Compliance Review Board to open an investigation to review the company’s marketing partnership with Mulvaney over concerns the company “violated the Beer Institute’s Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age.”
While the senators didn’t cite specific demographic data for Mulvaney, the senators argue that Instagram and TikTok skew heavily toward younger audiences and that Mulvaney—who is 26—produces content largely tailored toward younger audiences, thereby creating an environment in which any alcohol-related content would be seen by younger people.
