California vastly expands digital privacy

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California vastly expands digital privacy. Will people use it?

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SAN FRANCISCO (AP) — Forty million Californians will soon have sweeping digital-privacy rights stronger than any seen before in the U.S., posing a significant challenge to Big Tech and the data economy it helped create.

Californians will gain the power to review their personal information collected by large companies around the world, from purchase histories and location tracking to compiled “profiles” that slot people into categories such as religion, ethnicity and sex.

They can also force these companies — including banks, retailers and, of course, tech companies — to stop selling that information or even to delete it in bulk.

 

Article submitted by, sheltomlee.