Those needing incentive to keep their mask affixed to their face will now have the added benefit of that mask smelling like bacon. In the most 2020 move of all time. Hormel has released Black Label Breathable Bacon face masks, which, according to its description, features “the latest in pork-scented technology with two-ply multi-fiber cloth to keep the delicious smell of bacon always wrapped around your nose.”
“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy BLACK LABEL Bacon,” Nick Schweitzer, Senior Brand Manager at HORMEL BLACK LABEL Bacon said in a media statement. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring BLACK LABEL Bacon closer to our fans.”
Alas, there’s a catch
Unfortunately, though, these new masks can’t be picked up at the local grocery store along with your favorite pork products — they’re only available through a contest at BreathableBacon.com through Oct. 28, while supplies last. As added incentive, Hormel will be donating one meal to Feeding America for each entry, up to 10,000 meals. Winners of the bacon-scented masks will be announced on Nov. 4.
