Axios reported Friday that Whitworth intends to go around the country to hear from customers as part of Budweiser’s MLB sponsorship.
Bud Light was knocked from its position as the country’s No. 1 beer by Modelo earlier this month when sales dropped by 23% in May, as the brand’s conservative consumers criticized an advertising campaign launched the previous month featuring transgender TikTok star Dylan Mulvaney.
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners and our employees,” Whitworth said.
The company’s summer ad campaign, which begins next week, will portray Bud Light as “easy to drink and easy to enjoy,” he added in the statement Thursday.
Whitworth announced two steps to help workers, without giving details:
“First, we are investing to protect the jobs of our frontline employees.”
“Second, we are providing financial assistance to our independent wholesalers to help them support their employees.”